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The Excellent / Est. 2018 / Kuala Lumpur

Digital marketing that actually works.

A small team building growth engines for ambitious brands. Six services. One outcome — your business compounding, quarter after quarter.

Campaign / 2026● Live
Available for new projects — Q3 2026
Trusted by
NEBULAZENITHAPEXQUANTUMORBITHELIX
DIGITAL MARKETING THAT ACTUALLY WORKSDIGITAL MARKETING THAT ACTUALLY WORKSDIGITAL MARKETING THAT ACTUALLY WORKSDIGITAL MARKETING THAT ACTUALLY WORKSDIGITAL MARKETING THAT ACTUALLY WORKSDIGITAL MARKETING THAT ACTUALLY WORKSDIGITAL MARKETING THAT ACTUALLY WORKSDIGITAL MARKETING THAT ACTUALLY WORKS
No fluff. No theatre. Just results.No fluff. No theatre. Just results.No fluff. No theatre. Just results.No fluff. No theatre. Just results.No fluff. No theatre. Just results.No fluff. No theatre. Just results.No fluff. No theatre. Just results.No fluff. No theatre. Just results.
SOCIAL — BLASTING — SOFTWARE — HLR — FB ADS — SEO/SEMSOCIAL — BLASTING — SOFTWARE — HLR — FB ADS — SEO/SEMSOCIAL — BLASTING — SOFTWARE — HLR — FB ADS — SEO/SEMSOCIAL — BLASTING — SOFTWARE — HLR — FB ADS — SEO/SEMSOCIAL — BLASTING — SOFTWARE — HLR — FB ADS — SEO/SEMSOCIAL — BLASTING — SOFTWARE — HLR — FB ADS — SEO/SEMSOCIAL — BLASTING — SOFTWARE — HLR — FB ADS — SEO/SEMSOCIAL — BLASTING — SOFTWARE — HLR — FB ADS — SEO/SEM
01 — In action

How we move.

Social
Social
Daily content engine
Analytics
Analytics
Performance dashboards
Mobile-first
Mobile-first
Built for thumb-stoppers
Team
Team
Operators behind the work
02 — Selected work

Numbers. Stacked.

Nebula Cosmetics
E-commerce / Beauty
01 / 03

+340% ROAS

$50K → $2.1M MRR in 6 months

A premium beauty brand stuck at $50K MRR. Through aggressive creative testing, audience segmentation, and SEO-driven content, we 42x'd monthly revenue within two quarters.

Nebula Cosmetics
Facebook AdsSEO
Zenith Fintech
Financial services
02 / 03

96.4% delivered

12M compliant SMS across SEA

Launched a regional KYC re-verification campaign across 8 Southeast Asian markets. HLR filtering reduced bounce rate to 3.6% and saved ~$180K in undelivered SMS costs.

Zenith Fintech
BlastingHLR
Apex Auto
Automotive
03 / 03

+520% organic

Top 3 on 47 keywords

Built a custom lead-routing platform alongside an aggressive SEO program. In 9 months, dominated local automotive search and 4x'd qualified lead volume.

Apex Auto
SEOSoftware
03 — Founder
Alex Kwan
Alex Kwan / 2026KL — MY

Hi, I’m Alex.

A decade running marketing for venture-backed startups across Southeast Asia — scaling brands from zero to $50M+ ARR, managing $30M+ in ad spend, building the playbooks that turn founders into category leaders.

The Excellent is what I wish existed when I was operating. A team that treats your business like their own. Gives you the unfair advantages. And gets it done — without the agency theatre.

04 — By the numbers
0+
active partners.

From Series-A startups to public companies. Local SMBs to global brands. We’ve helped them all grow — and we can help you too.

$0M+
In ad spend managed
0M+
Messages delivered
0+
Campaigns launched
0 yrs
In the trenches
05 — Testimonials

Testimonials.

01
The Excellent transformed our growth trajectory. In six months, our ROAS tripled and we finally got the marketing partner we needed.
Sarah Chen
CMO, Nebula Cosmetics
02
Their HLR filtering saved us 30% on SMS costs while doubling our delivery rate. Pure ROI, no theatre.
Marcus Tan
Head of Growth, Zenith Fintech
03
We tried three other agencies. The Excellent is the only one that delivered what they promised — and then some.
Priya Raman
CEO, Apex Auto
06 — Get in touch

Ready to grow?

One conversation, no pitch deck. Tell us where you want to be in 12 months — we’ll tell you what it takes to get there.